ERROL PARKER | Editor-at-large | Contact
THE ASPIRATIONAL CLASS OF WESTERN Sydney no longer has to drive out to the city’s far-Eastern Suburbs to get some clean ocean air and a taste of the high life – thanks to two Vaucluse brothers who say they’ve come up with a novel way of giving the full one-percent experience for a fraction of the cost.
Since 2011, there’s been an upward trend of people from the greater west swamping the Eastern Suburbs on the weekends. This has lead to locals from suburbs like Double and Rose Bay, to Vaucluse and Watsons Bay growing tired of seeing Toyota Supras and Subarus purring through their streets at all hours of the night.
“There used to be a time when you’d hear a WRX or something ghastly like that barrel down Hopetoun Avenue and you’d think, ‘Wonderful! My cocaine has arrived!’ but now they’re just coming out to sightsee,” said Watsons Bay local John Marine.
“For years, we’ve been trying to come up with ways to keep people from Western Sydney out of the Eastern Suburbs.”
Well now the prayers of Mr. Marine and many like him have been answered by Alex and Sam Gibbons, two entrepreneurial 20-somethings who divided their days between canning air around Vaucluse and delivering it to “peasants west of the Sydney Fish Markets.”
Sam said he got the idea after seeing something similar done in China with Canadian air.
“I just connected the dots,” said the recent ceramics graduate.
“There’s shit air in Western Sydney and people dumb enough to buy it.”
Interjecting, Alex agrees and says the two political science subjects he did at Bond University have given him a unique understanding of how the mind of an aspirational young person from greater Sydney works.
“Just look at this whole Salim Mehajer business. You’ve got somebody who’s built his wealth and image from the ground up and now look at the influence and power he has. It’s only a matter of time before he ascends to his rightful address in Vaucluse. There’re thousands of young people out in shit holes like Blacktown and Liverpool who look up to someone like that,” said Alex.
“We can give them a slice of the life they think they deserve for the fraction of the cost.”
The clean Vaucluse air will be on sale next month at selected outlets around Western Sydney for $99.95 RRP.